Bauer media car magazine has published 50 years Porsche 911 to celebrate a spectacular event theme. The magazine produced seven different editions of cover, with seven different 911 symbols, all sources by and exclusively for seven different high-impact color palettes - car and all crowned by a spectacular metallic finish created by printing on Mirri shot.
Phil McNamara, editor of the magazine car knew the special edition to create effects of dealer's shelves are available and wanted to use the metallic material by Mirri – A Division of cello glass as a cover substrate. In collaboration with Steve Middleton, Mirri, Sales Director, they could use the newly installed Mirri sheet-feeding service. The new sheet-feeding service Mirri can use publishers their own sources of basic material, the team from Mirri then laminate, metallic film - offers a low-cost, high impact results for covers of magazines, books or brochures.
Phil McNamara commented: "the Porsche 911 is the largest sports car the world has ever seen - no other car offers such thrills, practicality and durability its kind.""And we would look like to think our sensational Mirri covers meet - you will not be a better driving magazine elsewhere this year treat."
Seven was cover art, that all digital sound-proofed for metallic result by pressing on an HP Indigo press, before the full version then UV Litho. printed this provided the Publisher with certainty that the metallic effect in the images was achieve the desired result, before the Litho-run start and FaŒr all adjustments made.
Steve Middleton, Director of sales at Mirri - A Division of cello glass, commented; "We evidence always Mirri covers with an HP Indigo press before the main course." This process can be used also as a sales tool because it allows their cover artwork on Mirri magazine titles see and present the idea internally".
Steve added. "It was brilliant in cooperation with the team at car magazine, and finally map such as flexible Mirri can by laminating a customer their own paper/cardboard / - means that they camp material, that, that is can use for them know even highly impact-resistant, includes create unforgettable."
All seven cover UV Litho printer were printed in five colours, a seat in North London, and the designs were processed with color logic ' process metallic color SystemTM'. The color-logic software allowed them to place white ink in the image, create the dramatic and contrasting metallic effects quickly and easily.
Steve continued. "This new service opens a world of possibilities, not only in the publishing industry, but also the packaging industry since it sheet by the weight of the to 850mic material from 150 g be supplied can." The machine can sheets (SRA3) / 320 x 450 mm to 1000 x 1400 mm laminate"
Neil Atkinson, joint Managing Director at five color, comments; "We had much success working with a number of Mirri print substrates, and the car magazine editions we could see exactly what, can be created from the colors element of the material selected on the sheet-feeding." Now brings new possibilities to the"publishing market.
The August issue of the car price is £4.50 on sale from 17 July 2013,
Special Edition of the car will be supported by an extensive marketing campaign, with an awareness to more than 3.7 million consumers including: comprehensive cross-promotion campaign on farmer professional and lifestyle media titles including FHM, Empire, and Q; Social media activity and high visibility advertising space in the stores of retailers.
About Bauer media:
A leading UK media group, with interests, magazines, radio, TV, online, live events and mobile. The company should connect audiences with excellent content when, where and how they want.
• Influential media includes its award-winning portfolio of brands magic 105.4, heat, Metro radio, closer, Kiss, GRAZIA, EMPIRE, Q, cool FM, KERRANG!, radio Clyde, MCN, key 103 and FHM: all providing must-have entertainment and information for diverse and valuable audiences.
• Bauer media published 53 leading magazine titles, more than 40 of them were called by the company in the life.
• More than 13 million people week hear a Bauer media radio stations. Bauer media is also home of the number one commercial digital console - the hits radio.
• Box TV, runs a JV between Bauer media and Channel 4 seven music channels, including smash hits, Kerrang! Magic, Q, Kiss and the number one music channel - 4Music.
• Bauer media online companies have some 48 unique branded sites more than 10 million visitors.
Bauer media is a wholly-owned subsidiary of Bauer media group, a privately held media empire offers more than 320 magazines all over the world, as well as television and radio stations. For more information, please visit www.bauermedia.co.uk. For subscriptions and gift ideas, please visit www.greatmagazines.co.uk
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